Marketing Management is very important in business. If Marketing did not exist then businesses would not exist either, as no one would know about them. Marketing communicates to the outside world that a company has products and services that can benefit the customer, solve their problems and make their life better in some way.
This is a very exciting and interesting field to work in. You get to involve yourself in the latest and greatest marketing campaigns in television, newspapers, magazines, radio, and in-store promotions. Careers in Marketing are ones that you can enjoy and thrive in.
Our Marketing Courses
This is a six-month course and is made up of four subjects. You will need a Matric Certificate to start studying. There are no specific subjects needed to study this course. The Marketing Management N4 textbook is included in your course fees.
The N5 Marketing Management course builds on what you’ve learnt in N4. The subjects just get more interesting from here on out. This course adds on the money-making subject of Sales.
This is the final six-month course and is also made up of four subjects. You will need the National Certificate: N5 Marketing Management to start studying. The Marketing Management N6 textbook is included in your course fees.
What Exactly Does a Marketing Manager do?
A Marketing Manager deals with a company’s marketing campaigns, renewing subscribers, newsletters, social media, advertising and publicity events. They also work with the creative teams for both digital and print media.
It is important to remember that a Marketing Manager is not the same as a Marketing Director. A Marketing Manager focusses on what needs to be done to achieve the marketing goals. A Marketing Director focusses on why those actions need to be taken and on how those actions can be implemented.
Why is Marketing Management Important?
Marketing is essential to any business as it helps to make people aware of a company and it’s products and services. Without marketing, a company cannot gain customers and that means that the company can’t grow, make money or survive.
Ok, so What Exactly do I Learn in a Marketing Management Course?
There are many different things that you will learn during a Marketing Management course. You will learn things like Entrepreneurship and Business Management, Computer practice and Management Communication.
What do Marketing Managers Earn and What Kind of Jobs Could I be Looking at?
At the time of writing this, according to PayScale, on average the yearly salary for a Marketing Manager is about R347 000.
I’m too Busy to go to Classes. Can I Study Marketing Management Through Distance Learning?
There are many companies that offer Marketing Management training through distance learning. Home Study Group offers N4, N5 and N6 Marketing Management courses.
What Kinds of Courses are Available?
There are many full-time and part-time courses as well as many online and short courses. Different companies have different courses, each with different requirements so contact them and ask for more information.
Where can I go to Study?
There are many companies in South Africa like Johannesburg, Pretoria, Durban and Cape Town that you can use. There are accredited and non-accredited courses that you can do. With distance learning, you will be able to study no matter where in South Africa you are. Some courses are short courses but there are year-long courses for recognised diplomas that you can also do using distance learning.
You Talk About Accredited and non-accredited Programmes. What is the Difference and is one Better Than the Other one?
An accredited programme is one that gives you a recognised qualification. A non-accredited one does not. That doesn’t mean one is better than the other. An accredited programme might give you a little bit better chance to find a job or get paid more, but a non-accredited one is not without value. Non-accredited courses might not give you a recognised qualification but they still show employers that you are serious about your own development. They are also cheaper to do than accredited courses, and they normally don’t require you to have a matric certificate. It is up to you to decide if you want to do an accredited or non-accredited course but both of them are a step in the right direction.
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Last updated: November 02, 2018